SPCH 1321

Business And Professional Speaking

SPCH 1321

  • State Approval Code: 2310015212
  • Semester Credit Hours: 3
  • Lecture Hours per Week: 3
  • Contact Hours per Semester: 48

Catalog Description

Theories and practice of speech communication as applied to business and professional situations

Course Curriculum

Basic Intellectual Compentencies in the Core Curriculum

  • Reading
  • Writing
  • Speaking
  • Listening
  • Critical thinking
  • Computer literacy

Perspectives in the Core Curriculum

  • Establish broad and multiple perspectives on the individual in relationship to the larger society and world in which he/she lives, and to understand the responsibilities of living in a culturally and ethnically diversified world.
  • Stimulate a capacity to discuss and reflect upon individual, political, economic, and social aspects of life in order to understand ways in which to be a responsible member of society.
  • Recognize the importance of maintaining health and wellness.
  • Develop a capacity to use knowledge of how technology and science affect their lives.
  • Develop personal values for ethical behavior.
  • Develop the ability to make aesthetic judgments.
  • Use logical reasoning in problem solving.
  • Integrate knowledge and understand the interrelationships of the scholarly disciplines.

Core Components and Related Exemplary Educational Objectives

Communication (composition, speech, modern language)

  • To understand and demonstrate writing and speaking processes through invention, organization, drafting, revision, editing, and presentation.
  • To understand the importance of specifying audience and purpose and to select appropriate communications choices.
  • To understand and appropriately apply modes of expression, i.e. descriptive, expositive, narrative, scientific, and self-expressive, in written, visual, and oral communication.
  • To participate effectively in groups with emphasis on listening, critical and reflective thinking, and responding.
  • To understand and apply basic principles of proficiency in the development of exposition and argument.
  • To develop the ability to research and write a documented paper and/or to give an oral presentation.

Natural Sciences

  • To recognize scientific and quantitative methods and the differences between these approaches and other methods of inquiry and to communicate findings, analyses, and interpretation both orally and in writing.
  • To demonstrate knowledge of the major issues and problems facing modern science, including issues that touch upon ethics, values, and public policies.
  • To demonstrate knowledge of the interdependence of science and technology and their influence on, and contribution to, modern culture.

Humanities and Visual and Performing Arts

  • To understand those works as expressions of individual and human values within an historical and social context.
  • To respond critically to works in the arts and humanities.
  • To engage in the creative process or interpretive performance and comprehend the physical and intellectual demands required of the author or visual or performing artist.

Social and Behavioral Sciences

  • To employ the appropriate methods, technologies, and data that social and behavioral scientists use to investigate the human condition.
  • To examine social institutions and processes across a range of historical periods, social structures, and cultures.
  • To use and critique alternative explanatory systems or theories.
  • To develop and communicate alternative explanations or solutions for contemporary social issues.
  • To analyze the effects of historical, social, political, economic, cultural, and global forces on the area under study.
  • To comprehend the origins and evolution of U.S. and Texas political systems, with a focus on the growth of political institutions, the constitutions of the U.S. and Texas, federalism, civil liberties, and civil and human rights.
  • To understand the evolution and current role of the U.S. in the world.
  • To differentiate and analyze historical evidence (documentary and statistical) and differing points of view.
  • To recognize and apply reasonable criteria for the acceptability of historical evidence and social research.
  • To identify and understand differences and commonalities within diverse cultures.

Instructional Goals and Purposes

Panola College's instructional goals include 1) creating an academic atmosphere in which students may develop their intellects and skills and 2) providing courses so students may receive a certificate/an associate degree or transfer to a senior institution that offers baccalaureate degrees.

General Course Objectives

To give students theory and practice in the types and techniques of communication most common to business and professional people. Subject areas covered include informative briefs, persuasive speeches, job interviews, and group discussion.

General Description of Each Lecture or Discussion

After studying the material presented in the texts, lecture, computer tutorials, and other resources, the student should be able to complete all behavioral /learning objectives listed below with a minimum competency of 70%.
1.Select an appropriate speech topic
2.Understand the dynamics and demographics of an audience
3.Conduct research to gather data that is accurate, appropriate, clear, well-documented, and unbiased
4.Organize and write the speech with an effective introduction and conclusion, a well-structured body, clear transitions and source citations
5.Use correct grammar and well-chosen language
6.Deliver the speech with physical and vocal effectiveness
7.Prepare and effectively use appropriate presentational aids
8.Complete all of the above steps for an informative speech, a persuasive speech, and a group presentation
9.Use critical listening skills to evaluate the work of other speakers recognizing strengths and weaknesses

Methods of Instruction/Course Format/Delivery

A combination of lectures, exams, and oral assignments which may be supplemented by textbook readings.


Grades will be determined by a combination of oral performances and written exams. The final exam will be comprehensive.
1/3 Exams 1/3 Speeches 1/3 Daily work and assignments

Text, Required Readings, Materials, and Supplies

UCommunication for ResultsU by Cheryl Hamilton, instructor-provided supplementary handout materials, videos, DVD’s and/or exercises.
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