Survey of Radio/Television

COMM 1335

Updated January 05, 2011

  • State Approval Code: 0901025206
  • Semester Credit Hours: 3
  • Lecture Hours per Week: 3
  • Contact Hours per Semester: 48

Catalog Description

Study of the development, regulation, economics, social impact, and industry practices in broadcasting and cable communication. Includes non-broadcast television, new technologies, and other communication systems.

Course Curriculum

Basic Intellectual Compentencies in the Core Curriculum

  • Reading
  • Writing
  • Listening
  • Critical thinking
  • Computer literacy

Perspectives in the Core Curriculum

  • Establish broad and multiple perspectives on the individual in relationship to the larger society and world in which he/she lives, and to understand the responsibilities of living in a culturally and ethnically diversified world.
  • Stimulate a capacity to discuss and reflect upon individual, political, economic, and social aspects of life in order to understand ways in which to be a responsible member of society.
  • Develop a capacity to use knowledge of how technology and science affect their lives.
  • Develop personal values for ethical behavior.
  • Develop the ability to make aesthetic judgments.
  • Use logical reasoning in problem solving.
  • Integrate knowledge and understand the interrelationships of the scholarly disciplines.

Core Components and Related Exemplary Educational Objectives

Communication (composition, speech, modern language)

  • To understand and demonstrate writing and speaking processes through invention, organization, drafting, revision, editing, and presentation.
  • To understand the importance of specifying audience and purpose and to select appropriate communications choices.
  • To understand and appropriately apply modes of expression, i.e. descriptive, expositive, narrative, scientific, and self-expressive, in written, visual, and oral communication.
  • To participate effectively in groups with emphasis on listening, critical and reflective thinking, and responding.
  • To understand and apply basic principles of proficiency in the development of exposition and argument.
  • To develop the ability to research and write a documented paper and/or to give an oral presentation.

Humanities and Visual and Performing Arts

  • To articulate an informed personal reaction to works in the arts and humanities.
  • To develop an appreciation for the aesthetic principles that guide or govern the humanities and arts.
  • To demonstrate knowledge of the influence of literature, philosophy, and/or the arts on intercultural experiences.

Social and Behavioral Sciences

  • To recognize and assume one's responsibility as a citizen in a democratic society by learning to think for oneself, by engaging in public discourse, and by obtaining information through the news 4 media and other appropriate information sources about politics and public policy.

Instructional Goals and Purposes

Panola College's instructional goals include 1) creating an academic atmosphere in which students may develop their intellects and skills and 2) providing courses so students may receive a certificate/an associate degree or transfer to a senior institution that offers baccalaureate degrees.

General Course Objectives

  •  To gain knowledge about the development of electronic media, including broadcast media of radio and television.
  •  To gain knowledge about the computer industry’s development as it relates to the communications industry and mass communication.
  •  To recognize the social impact of electronic media and the related laws, rules, self-regulation and ethics.
  •  To increase media literacy skills.

Specific Course Objectives

After studying the book, current events and multimedia presentations, students should be able to complete all behavioral/learning objectives listed below with a minimum competency of 70% on exams and quizzes.
  •  Discuss the historical development of broadcast media.
  •  Explain how current processes and practices evolved to foster a better understanding of current events relative to broadcast media and the potential for change in the future.
  •  Recognize major theories about the social implications of electronic media.
  •  Identify major laws and significant rules regarding electronic media.
  •  Identify ethical standards of the media and be prepared to discuss ethical issues facing the media industry.

General Description of Each Lecture or Discussion

Students in Introduction to Mass Communication will be required to do the following:
  • Read assigned chapters in the text.
  • Take a quiz on each chapter.
  • Complete assignments.
  • Prepare reports.
  • Pass a final, comprehensive exam on all course content.

Methods of Instruction/Course Format/Delivery

The course is offered in the traditional classroom for lectures, discussions and audiovisual presentations.


Assessment will include chapter quizzes, writing, editing and critical thinking assignments, reports and a final exam. Students will also be graded on class attendance and participation.
The grading scale for this course includes:

  •  Chapter Quizzes – 30%
  •  Assignments & Reports – 50%
  •  Attendance/Participation – 10%
  •  Final Exam – 10%

Text, Required Readings, Materials, and Supplies

Broadcasting in America – A Survey of Electronic Media,Ninth Edition, by Sydney W. Head, Thomas Spann and Michael A. McGregor. (Houghton-Mifflin Publishing Co.)