Planning a Publication 

Things you will want to consider before producing a publication.

• What is the message you are trying to communicate? 

• Who needs the information? 

• How many will you need? 

• When will you need them? 

• Who will pay for it? 

• How will you distribute your publication? 

• How will you measure the success of your publication? 

• What mandatory information will you need to include?

All publications should incorporate the Panola College logo and affirmative action/equal opportunity statement. Depending on the piece, a bulk mailing stamp or special language may be important to your publication. Forms, handbooks, and brochures should also include a revision date.

• Allow enough time for your project.

Most publications will take six to eight weeks from conception to final delivery; small jobs may take less time and major projects will take longer.   

• Make an appointment to visit the designer/printer.

These individuals will be juggling many jobs for their clients. Make an appointment so they can give you their full attention.  

• Define the full scope of work when meeting with the designer/printer.

• You will need an electronic and a hard copy of your text.

• Off-campus printers require a purchase order before they will start you job. Start your requisition process early.

• You will need to be available for proofing throughout the life of your project. Be ready to make timely approval decisions.

• Carefully check the final copy and design before it goes to print. Changes after that will be expensive and will delay the project.

• Student organizations and auxiliary entities are not required to adhere to the Panola College visual identity guidelines. 

Visual Communications | Panola College

This page created and maintained by Van Patterson.
Last updated  - 01/17/2006